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EL AL expands Economy Class Plus program

With the success of its Economy Class Plus on its fleet of 747-400s, EL AL is expanding that class of service to other aircraft types in its fleet in order to offer the upgraded flight experience to more of its customers. The carrier is preparing to upgrade its 767-300 planes, investing $4 million in the program and introducing Economy Class Plus on this fleet in addition to the 747-400 fleet on which it has been available since July 2012. EL AL’s 767 planes are in use mainly on the Toronto, Johannesburg, Bangkok, Beijing and Mumbai routes. The upgrade will include a general renovation of the cabin, a modern colorful lighting system and flat-screen overhead monitors for the enjoyment of all passengers. Renewal of the planes includes an upgrade of their overall appearance, including the lavatories as well as the introduction of Economy Class Plus service as of Feb. 18, 2013. EL AL’s new Economy Class Plus is situated at the front of Economy Class, offering a more comfortable, pampering and pleasant flight. Improved seats provide extra legroom (91.5 cm instead of 81.3 cm) and 33% greater recline; designated check-in counters and more “pluses” all add up to an enriched and prestigious flight experience. In addition, every Business Class and Economy Class Plus passenger receives an individual entertainment system — a state-of-the-art iPad with a rich selection of films, TV programs, games and music. EL AL CEO Elyezer Shkedy notes: “This step is part of a strategy that calls for continually improving the product and customer experience. EL AL is continuing the renewal impetus and upgrading its fleet for the comfort and pleasure of passengers. In addition, the new 737-900 will join the EL AL fleet during the coming year to further enhance the passenger flight experience on short range routes as well. Together with the addition of Economy Class Plus, these measures offer EL AL passengers a new flight experience.” For further information please contact EL AL at (416) 967 4222 ext. 700, or e-mail reservations@elalcanada.com .

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