Destinations

Emirates Ramps Up Its Tourism Promotion

Dubai_Al Maktoum

The Ruler of Dubai, UAE vice-president and prime minister, His Highness Sheikh Mohammed bin Rashid Al Maktoum has issued a new law that establishes a new body — the Dubai Corporation for Tourism and Commerce Marketing (DCTCM).

The new DCTCM is an affiliate of the Dubai government’s Department of Tourism and Commerce Marketing (DTCM) and will become the entity responsible for the promotion and marketing of the Emirate of Dubai.

The decree dictates that the DCTCM will have a mandate which includes promoting the Emirate as a prime destination for tourism, entertainment, and events; promoting the Emirates’ credentials for global business, with the essential facilities, infrastructure, events and expertise required to facilitate trade; and attracting regional and international businesses to establish offices in the Emirate.

The DCTCM will be responsible for establishing effective partnerships with public and private sector organizations whose work relates to the tourism and commerce sectors in the Emirate and for fostering trade relations with local, regional and international companies within relevant industries, with a view to increasing inbound travel and trade.

With responsibility for promoting the Dubai brand, the DCTCM will establish and operate representative offices in key markets around the world, taking responsibility for the commercial marketing of the Emirate and its tourist facilities, resorts, products and services through advertising, event organization, festivals, exhibitions, entertainment and commercial shows, social media, digital marketing and other means of communications.