Emirates Tops Million Mark On Instagram

Emirates has become the first airline to hit the one million follower mark on Instagram.

The Dubai-based airline launched its Instagram channel in November 2013 and in less than three years, it has used diverse and engaging content to generate over 5.8 million likes and comments.

From sports, lifestyle and travel, to adventure and food, Emirates uses the channel to tell visual stories that embody what the brand stands for: connecting people with what they love.

Creative activations such as its hugely popular “Emirates Cabin Crew Instagrammers” campaign – where six members of the airline’s cosmopolitan cabin crew community exclusively took over the Emirates Instagram channel to showcase their life, travels and experiences – generated over 1 million likes and comments in less than two months.

Boutros Boutros, Emirates’ divisional senior vice-president, corporate communications, marketing & brand, commented: “As the old saying goes, a picture is worth a thousand words. Instagram is a great platform for us to share inspiring visual content about our people, interesting aspects of our operations, places to see, and things to do while travelling. Emirates has grown its Instagram following organically, and we are proud to hit the 1 million followers milestone.”

Emirates has also become the first airline to hit 500,000 followers on LinkedIn, positioning the carrier as the most followed travel brand in the world on the professional social media network as well as the most followed brand in the Middle East.

With a combined community size of over 11 million users across Facebook, Twitter, LinkedIn, Google+ and Instagram, Emirates has set the bar for engagement, not only in the airline category but amongst other lifestyle brands.

Boutros observed: “Our engaged and growing audience on social media reflect the deep-rooted connection that our customers and fans have with the Emirates brand. We would like to thank all of our fans for their support. We will work hard to continue surprising and delighting them with relevant, entertaining, and inspiring initiatives.”

And to say “thanks” to its 1 million Instagram followers, Emirates has launched a month-long global competition on Instagram with flight tickets and goodie bags up for grabs.

To participate, users need to upload a photo or video on Instagram featuring Emirates, using the hashtag #ILoveEmirates and mention @emirates for a chance to win a pair of Economy Class tickets to any one of Emirates’ 150 destinations, or one of five goodie bags featuring products and merchandise from the Emirates Official Store.

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