Voices of Travel

Etihad, Abu Dhabi partner on promotion

Etihad Airways and Abu Dhabi Tourism & Culture Authority (TCA Abu Dhabi) have launched a joint initiative to promote and sell the emirate as a leading leisure destination to the world. “Access Abu Dhabi” offers international trade partners a new opportunity to sell the emirate to their international client base, providing arguably one of the world’s most exciting new tourism hot spots. The new program will provide the opportunity for national and international trade partners to benefit from “Preferred Incentive Packages” which will include dedicated marketing support, dedicated sales support, along with joint road-shows and familiarization programs. TCA Abu Dhabi and Etihad Airways will work together with wholesalers and tour operator partners to provide fast and tailored solutions for the increasing opportunities for the expanding emirate. “Access Abu Dhabi” will provide marketing support from both TCA Abu Dhabi and Etihad Airways, who will work in partnership with many of the world’s leading destination management companies that service the UAE. Go to http://www.etihad.com for further information.

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