Etihad Airways and Amadeus have renewed their Full Content Agreement that ensures Amadeus-connected travel agencies will continue to have access to the airline’s full inventory of flights, seats and other services.
Under the agreement, Amadeus’ expanded rich content capabilities allow Etihad Airways to display images of its product and ancillary services, such as exit row seating, so that travellers can actually see the airline’s services on offer when booking through travel agents.
“The guest experience is at the core of everything we do at Etihad Airways. Rich content showcases our innovative spirit and careful attention to detail. We know that agents will notice the difference and will be able to sell our award winning product well informed and with confidence if they are able to ‘look before they book,’” said Peter Baumgartner, Etihad Airways chief commercial officer. “This visual enhancement adds an additional layer in our long-standing partnership with Amadeus that enables us to reach corporate and leisure travellers all over the world with additional information, services and benefits.”