Etihad Re-imagines Air Travel


Etihad Airways is featuring Nicole Kidman in its new “Flying Re-Imagined” global brand campaign that it has just launched. Kidman is both star and narrator of the feature, which will be shown on global TV stations and social media in both 60 and 30 second formats, with still versions of the campaign appearing in print, digital and on outdoor channels.

Flying Re-Imagined was shot onboard Etihad Airways’ new flagship Airbus A380 and in locations around the world, including various landmarks in Abu Dhabi. It features a digitally created scene of Kidman in the interior of the soon-to-be opened Louvre Abu Dhabi.

Peter Baumgartner, Etihad Airways chief commercial officer said: “Etihad Airways is constantly pushing boundaries, taking inspiration from the world to provide a superlative in-flight experience for our guests. We are rewriting the rule book and re-imagining flying by breaking away from convention and leading the way in innovation, design, style and hospitality. This new campaign has succeeded brilliantly in bringing our unique brand and service ethos to life on film, in print and on digital channels.”

Baumgartner continued: “Nicole Kidman, as a globally respected artist, was the perfect voice and face for our story, and embodies worldly sophistication, intelligence, originality, and elegance – values which form the foundations of the Etihad brand.”

To view Flying Re-Imagined, just click here.

Seen in the photo, from l to r, are Peter Baumgartner, chief commercial officer, Etihad Airways; Nicole Kidman; James Hogan, president and CEO, Etihad Airways.