Exodus Unveils 2019 ‘Brochures With Heart’
With responsible tourism at the heart of every adventure, Exodus Travels has begun releasing its new brochure collection for 2019-2020.
The new collection, being released throughout the fall, features original cover art created by celebrated Bosnian and Herzegovinian artist Martina Crepulja, who uses her work to encourage and support children through art. As such, Crepulja will donate a portion of her fee to Exodus’ Inspiration Project, an initiative that takes disadvantaged children from around the globe on exciting trips within their homelands.
“This year, we really wanted Exodus’ brochures to make a difference, and to have heart,” says Robin Brooks, marketing manager. “We wanted to ensure that a portion of the money spent on creating these brochures goes back into the communities we visit – where it can influence real, positive social exchanges.”
Using a whimsical style informed by warm, sunset tones, Crepulja designed the brochures around an inspirational “make believe” theme drawn from Exodus destinations such as Ha Long Bay in Vietnam, Arenal Volcano in Costa Rica, and Nepal’s Gokyo Lakes.
A world traveller in her own right, Crepulja wanted the covers to reflect a sense of adventure and wonderment – while also unifying all the elements of a quintessential Exodus experience.
Exodus features 600-plus tours to more than 100 countries worldwide, so each 2019-2020 brochure includes both new and all-time favourite adventures centering on Exodus’ key travel styles: Adventure, Culture and Wildlife; Cycling; Walking and Trekking; and Self-Guided Adventures.
New experiences include cultural escapades like Egypt: Alexandria to Aswan, cycling adventures such as Cycle Chile and Argentina: Atacama to Salta, trekking trips into Japan’s Kumano Kodo, searching for brown bears in Wild Finland, and self-guided tours like A Taste of Tuscany.
