Expanding Horizons


In its latest TripBarometer, PATA reports that Asian travellers are planning to expand their horizons in 2016.

Published by PATA, with help from its strategic partner, TripAdisor, the study revealed that 76% of Asian travellers want to “try something new” this year, compared to 69% of those questioned globally.
And the study also discovered that one in four Asian travellers will go solo while 21% will opt for a cruise and one in five will look for adventure travel experiences.

The study, which was conducted by Ipsos, found that Indonesian travellers are the biggest thrill-seekers, with 30% planning to book an adventure travel holiday in 2016. Indian and Thai travellers (each 29%) are also set to take a more adventurous trip.

The findings are contained in the latest PATA Connected Visitor Economy Bulletin that highlights six key travel trends for 2016.

Global economic uncertainties appear to be having minimal impact upon travel budgets. The study finds that one in three travellers is planning to spend more on leisure trips this year.

Although inflation contributes to rising travel costs for some, a significant number of those planning to spend more (49%) state that it’s because they and/or their family members deserve it.

Thirty one percent believe that such spending is an important contribution to maintaining good health and well-being.

In 2016, Baby Boomers (those 65 years and up) will spend, on average, US$7,500 on travel; Generation X travellers (35-64 years) are budgeting US$5,000, and Millennials (18-34 years) will be allocating a more modest US$2,400.

Other key trends extracted from the study include:

  • A rise in ‘TV tourism’ with travellers increasingly influenced by what they have seen on their TV screens.
  • The need to stay cool and connected has never been greater and travellers questioned placed air-conditioned rooms and in-room WI-FI at the top of their ‘must-have’ requirements. Globally, 63% state that air conditioning is essential when choosing leisure accommodation.
  • Travellers to South America could face increases in room rates as property owners seek to recoup investment and refurbishment costs. However, travellers will welcome the finding that only 39% of Asian hoteliers plan to charge more in 2016.
  • Accommodation owners will continue to monitor closely the comments published on websites such as TripAdvisor with 59% planning to invest more in online reputation management.

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