Expedia Group B2B looks to the future, introduces AI toolkit, partnerships

Expedia Group B2B unveiled a new set of AI-powered products and partnerships that make it easier for companies in any sector to build travel into their customer experiences.

Alfonso Paredes, President B2B & Chief Commercial Officer Expedia Group, said that: “For decades we’ve built the plumbing behind the scenes that makes travel work more connected, seamless, and trusted, the supply, the pricing, the payments, and service. Now we’re making that infrastructure even easier for partners to plug into. With one connection, partners can build more complete travel experiences for their customers, capture more the trip, and do it with less complexity.”

Expedia Group B2B today serves 75,000 partners across industry verticals along with 200,000 travel advisors, and its platform processes 21 billion API calls a day (Expedia Group internal data, 2025).

At Explore 26 in Las Vegas, Expedia Group B2B previewed its new, in-development AI toolkit, which rolls out with select partners in the coming months. It simplifies how B2B partners connect Expedia Group capabilities into AI experiences across APIs, interfaces, and agent workflows.

At the core is the Intelligent Experience Platform, a set of composable AI components designed to help partners launch branded travel experiences, powered by Expedia Group intelligence. Expedia Group B2B aims to reduce the time and investment required for partners to launch travel experiences and help them prepare for a future where travellers increasingly expect AI-assisted trip planning.

As well, Expedia Group announced marketing and media network enhancements that help partners reach more travellers in more places.

Two new merchandising solutions help Rapid API partners drive demand and improve conversion.

• Partners can now use their B2B Partner Portal account to plan and track marketing strategies.
• The new Merchandising API helps partners build compelling marketing experiences across platforms and channels.

And Expedia Group Advertising shared enhancements to its Travel Media Network including:

• An enhanced AI-powered advertising portal with strategies like Max Room Nights bidding.
• Richer ad formats across search results, property pages, Trips, and checkout.
• Broader reach via DSPs and exclusive media partnerships

Across these launches, Expedia Group emphasized the trust and infrastructure behind its B2B platform:

• A Responsible AI Council that reviews high-risk AI deployments before they scale.
• Servicing as a core strategic capability: Investing in people, processes, and AI to ensure that as the B2B network grows, servicing continues to be a high priority. Expedia Group B2B:
• Handles over 7 million servicing calls a year for partners.
• Provides 24/7 native voice support across 25 languages.

Said Paredes: “Partners want growth, but they also want to know their brand and their customers are in safe hands. A year ago, we said we would build a broader platform for partners, and we did. Today, we’re helping partners sell more, serve better, and capture more of the trip, using infrastructure that’s been tested at scale for decades.”

And to help partners capture more of the end-to-end journey, Expedia Group B2B is expanding its car rental, ground transport and Insurtech solutions.

In a separate announcement, Expedia Group shared that it has entered into an agreement to acquire?CarTrawler, an Ireland-based B2B platform powering leading travel brands.

CarTrawler follows Expedia Group’s recent acquisition of Tiqets, the Amsterdam-based activities and experiences platform, and together the acquisitions advance the growth strategy the company outlined to expand its Rapid API beyond lodging to include car, flights, activities and trip protection.