goop, the modern lifestyle brand founded and helmed by Gwyneth Paltrow, is partnering with Celebrity Cruises to create the first goop at Sea experience, which takes place on the soon-to-debut Celebrity Apex from Aug. 26 through Sept. 6.
Paltrow and goop’s chief content officer, Elise Loehnen will join the 11-night wellness cruise through the Mediterranean on Aug. 30 to host a special onboard experience for the retreat goers.
Over the course of this wellness-at-sea experience aboard Celebrity Apex, guests will have the opportunity to meet Paltrow, Loehnen, and their very best healers and will join an intimate conversation between Paltrow and Loehnen, three smaller group sessions led by expert talent (one for the body, one for the mind, one for the soul), and a closing keynote chat.
Throughout the sailing there will be surprises and perks along the way from both goop and Celebrity Cruises.
Whether guests are looking to push past a block in a relationship, reconnect with their own body, quiet their inner critic, or find purpose, joy, or five minutes to de-stress, through transformative work, they will develop a toolkit that they can take with them off the ship and into their everyday life.
“We’ve had massive success with In goop Health, our wellness summit that translates goop’s content into a tangible, high-touch experience. This partnership with Celebrity Cruises allows us to bring goop to new audiences and to meet readers where they are. goop’s brand DNA is based in curiosity, and curiosity is an essential component of travel. With goop at Sea, we’ll be invoking that adventurous spirit with a series of transformative experiences led by a few of our most-trusted wellness practitioners and healers,” said Paltrow, CEO and founder of goop.
“Celebrity Apex is the cruise industry’s ultimate cruising experience. Every aspect of the Edge Series award-winning design and the curated onboard offerings have been designed to bring the outside in, making the ship a wellness retreat in its own right,” said Peter Giorgi, vice-president and chief marketing officer of Celebrity Cruises. “Celebrity Apex is modern cruising at its finest and makes for the perfect setting for our partnership with goop and the first ever goop at Sea experience.”
Over the past decade, and particularly in the last few years, goop has become known for starting and evolving important conversations around health and wellness and for its curious, open-minded approach to self-optimization. The brand works with an incredible roster of cutting-edge doctors, practitioners, and thought leaders.
Sail on over to www.celebritycruises.com/goopatsea to learn more.