Explore 4 is Back


In a move designed to entice travel agents to encourage their clients to book early, Holland America Line (HAL) has launched a travel agent sweepstakes tied to its “Explore 4” savings program featuring four special offers on select 2015 and 2016 sailings.

Agents who make “Explore 4” bookings between July 26 and Oct. 31 will automatically be entered into a drawing for the chance to win a seven-day cruise for two in a suite to Europe, Alaska, Canada/New England, Bermuda or the Caribbean. Every booking deposit made is another entry and increases the agent’s chance of winning. Agents may also enter the sweepstakes by mail.

“This years ‘Explore 4’ promotion is the best we’ve ever had and all about rewarding guests who book early so it’s only fitting we also reward our travel agent partners for encouraging their clients to make those advanced reservations,” said Richard Meadows, executive vice-president, marketing, sales and guest programs for Holland America Line. “Travel agents provide exceptional guidance and expertise to their clients during the booking process, and this is a great way to show them our appreciation and thanks.”

Guests looking to take advantage of the “Explore 4” program can choose select itineraries in 2015 and 2016 to nearly all of Holland America’s global destinations. Depending on the cruise selected, guests receive a free Signature Beverage Package and free Pinnacle Grill dinner for guests booking an ocean-view and higher category stateroom, free or reduced cruise fares for third and fourth guests in the same stateroom on select sailings and 50% reduced deposits. Suite bookings also receive a $300 onboard spending credit per stateroom ($150 per person) and a free Canaletto dinner in addition to the other four offers. Guests may receive all of the offers when booking a qualified itinerary.

HAL’s Travel Agent Headquarters provides several useful marketing tools to assist agents in taking advantage of the “Explore 4” promotion: digital ads, animated gifs for web sites, pre-produced e-mails, postcards, logos and more.

Sweepstakes’ details can be found at http://www.hollandamerica.com/explore4sweeps .