Farelogix, WestJet sign tech deal

Farelogix has signed a multi-year technology agreement with WestJet Airlines. Under the new deal, WestJet will use Farelogix technologies to provide innovative new booking solution options for the travel agency community. WestJet’s director, distribution strategy, d’Arcy Monaghan said: “With this agreement, we are excited to offer an enhanced shopping and merchandising experience choice to our travel agent community. In using Farelogix as a technology provider for WestJet, we are building a strong foundation to offer innovative new products in the coming years.” Farelogix president and CEO, Jim Davidson observed: “We are happy to add WestJet to the growing list of airlines using our technology. Airlines no longer want to be viewed as commodity products, and I think this is indicative of the sea change happening in the industry. This gives airlines the opportunity to truly compete for travellers’ business, serving up relevant, personalized offers.” Go to http://www.farelogix.com for more.