FCM appoints Lindsay Straub as global head of sales

FCM has appointed Lindsay Straub as its new global head of sales.

In her leadership role, she will oversee and manage the company’s global sales strategy, identifying key opportunities for revenue growth across the business.

A decorated sales executive with a deep understanding of the corporate travel industry, Straub will work closely with FCM’s regional sales leaders throughout the world to drive pipeline management, increase conversion and improve customer acquisition. She will focus on developing strategic initiatives and innovative solutions that will help optimize sales processes and enhance productivity.

Facilitating cross-functional collaboration

Based out of New York City, Straub will also be responsible for facilitating cross-functional collaboration to ensure organizational alignment and a cohesive sales strategy across departments, from account management, commercial, marketing, operations, product, and more.

“I am thrilled for the opportunity to welcome Lindsay to FCM as our new global head of sales,” said Marcus Eklund, FCM global managing director. “Lindsay is a highly effective and accomplished sales leader with a strategic mindset and creative approach that will help drive our business forward and enable us to broaden our reach and expand our global footprint.”

Straub joins at a time of exponential growth for the company. FCM has secured significant wins with some notable clients that has resulted in increased market share over the last few years. Straub will look to step in and capitalize on this recent momentum to spearhead additional growth and set the business up for even more success going forward.

“I’m incredibly excited and grateful for the opportunity to join FCM and work for such an innovative company leading the way in the corporate travel industry,” said Straub. “I am looking forward to taking this next step in my career and bringing my passion for business travel, along with my years of global sales experience to a company that is well-positioned for future growth and global expansion.”

About Straub

A respected industry veteran, Straub brings more than 15 years of extensive travel industry experience to the role, including the last 12 years with the BTN Group (Business Travel News, Travel Procurement and The Beat), the leading global source of business travel and meeting news, data, analysis, and research.

She most recently served as the company’s vice-president of sales, where she managed the global sales organization, driving growth and acquisition of new and existing customers across all verticals in the travel ecosystem.

While at the BTN Group, Straub supported the development of new digital and content products and led the planning and execution of various events. She was also integral in the group’s expansion into new markets such as Europe, the U.K., and Asia. Straub currently serves as the GBTA Ladders Co-Chair and was named to GBTA WINiT’s ‘Top 50 Women in Travel’ in 2022.

Straub’s hire is effective immediately and she will report into London-based Eklund, while also working closely with other members of FCM’s global management team.