FCM is gearing up for its inaugural Th!nk event on May 10 and is inviting industry colleagues to participate in the first-of-its-kind hybrid forum.
Th!nk promises to apply a very different lens to the big topics shaping the future of business travel through lively debate and interactive discussion. An original and thought-provoking program of carefully curated exclusive content will be co-hosted by top-notch guests from around the world. And to accommodate different time zones, live components will anchor the event and be broadcast over a period of 24 hours.
FCM Global Managing Director Marcus Eklund explained that: “Over the past two years, the global travel landscape has irrevocably changed and so have the challenges our industry is facing. It’s time to adjust the dialogue to what’s resonating with our customers, the buyer community and industry colleagues, and collectively address the big issues now with a nod to the future. Th!nk will be compulsory attendance for anyone involved in the business of travel wherever they are.”
FCM has assembled an exciting line-up of business leaders, innovators and disruptors – including experts from Meta and Jones Lang Lasalle – to address wide-ranging themes such as the role of tech in travel innovation and understanding what the Metaverse means for the industry, and much more. FCM’s Consulting arm will unpack insights and data garnered from the company’s global operations, while industry body GBTA will share its latest research findings through a series of exclusive sessions.
Intended to be highly participatory, Th!nk will incorporate a number of opportunities via the event website to facilitate and encourage attendee involvement and comment.
Th!nk is both global and local too. As a worldwide business with a formidable presence that stretches over 100 countries, FCM has tapped into decades of industry expertise, strong partner relationships and deep knowledge to develop region-specific segments from across the Americas, EMEA, Asia, Australia and New Zealand that reflect topics resonating in these markets too.
While in keeping with FCM’s business approach, flexibility is key – with attendees able to tune in wherever they are in the world at a time that suits them. In addition to the live broadcast elements, access to 24 hours of content will be available on the Th!nk event website for a limited time to view on-demand.