Feds enact all-inclusive airfare advertising laws

Denis Lebel, minister of Transport, Infrastructure and Communities, has announced that all-inclusive airfare advertising is now mandated under amendments to the Air Transportation Regulations. This will ensure consumers can clearly see the total price of an airline ticket, with no hidden fees. “We are protecting Canadian air travellers by helping them see, clearly and up front, the full cost of air tickets, so they can make informed travel choices,”said Lebel. “In addition to benefiting consumers by ensuring transparent advertising, these regulations will promote fair competition between all advertisers.”The new rules require air service advertisers to display the total price a consumer must pay in order to fly, including all taxes, fees and charges. The amendments apply to the price of air services advertised in any media to the public, for travel within or originating in Canada. The Canadian Transportation Agency will to work with air price advertisers and provide guidance to ensure compliance with the regulations. Offenders can be fined up to $25,000. (http://www.cta.gc.ca)