Fever Pitch Marketing Communications is now representing the Jamaica Tourist Board (JTB) in Canada.
Founded in 1955, Jamaica’s national tourism agency is based in the capital city of Kingston, with a Canadian regional office located in Toronto.
Working in collaboration with FINN Partners in New York, Fever Pitch will manage promotion of the Caribbean tourist destination across Canada. Fever Pitch’s mandate will focus on media relations, planning press visits for media and content creators to experience various aspects of the island, organizing media events, developing consumer activations and promotions within Canada, and sharing news and updates from the tourist board.
Fever Pitch account director Jessica Napier will be the primary point of contact for the JTB in Canada, with managing director Emily Dunn also working on the account.