First Four Seasons property opens on Florida’s Gulf Coast

A new era begins on Florida’s Gulf Coast as reservations officially open for Naples Beach Club, A Four Seasons Resort.

Debuting October 2025, this new beachfront property is set on 1,000 feet of white sand beach nestled in the heart of Old Naples. The resort is designed to connect guests to the destination’s idyllic lifestyle with a one-of-kind luxury experience that celebrates the stunning natural beauty and charming local culture.

This newest addition to the Four Seasons Florida collection is the culmination of a long-envisioned strategic plan, brought to life through the proven partnership between BDT & MSD Partners, The Athens Group, and Four Seasons.

As the only Four Seasons on the Gulf Coast, the hotel sits on the site of the beloved former Naples Beach Hotel & Golf Club and within the larger 125-acre Naples Beach Club residential and golf resort. In addition to the hotel, the expansive development features 58 luxury condominiums in three new beachside residential buildings, and 95 luxury condominiums in five golfside residential buildings with views of The Gardens, a newly designed 18-hole golf course by legendary golf architect, Tom Fazio, opening in 2026.

With 220 stylish accommodations, including 57 suites, along with 153 luxury residences, the extensive property will feature a stellar lineup of amenities unmatched in the destination. These include five diverse elevated dining experiences, a full-service spa, racquet sports facilities, versatile meeting and event venues, the new Tom Fazio golf course (2026) and more.

A lively market square, home to a dynamic mix of shops, dining, and entertainment sits at its centre and is purposefully designed to foster connection and community with an incredible array of options including a sports pub, bowling alley and cinema.