FITUR taps into tech trends at Travel Technology 2024

Software solutions and services for the tourism industry, online booking platforms for travel agencies, voice assistants with artificial intelligence, innovation and technology consultancy, web and marketing projects, Wi-Fi developments, digitalization, price managers and revolutionary payment methods are just some of the tech trends and developments that will be showcased at FITUR Travel Technology 2024, which runs from Jan. 24 to Jan. 28 at IFEMA MADRID.

During FITUR Travel Technology, companies from around the world – including the U.K., Germany, France, Italy, the United Arab Emirates and Singapore, to name just a few —  will be unveiling the latest technological trends that are and will revolutionize the way travellers plan and book their travel experiences.

In addition, in the field of hotel innovation and technology consultancy, visitors can learn about the digital solutions that help to achieve business goals, customized web projects and online marketing developments to boost the growth of the hotel sector.

Another development featured at the show will be the Wi-Fi solutions managed in the hospitality markets, with continuous innovation offering a network capable of absorbing the spectacular growth in internet consumption, providing high value-added services and making Wi-Fi the technical basis for the digital transformation of customers.

There will also be a look at software designed to assist the sector’s SMEs become more competitive by digitalizing and automating human resources tasks and processes.

Payment systems will also be featured during FITUR Travel Technology, with developments including innovative methods of deferred payment in hospitality, which can be activated directly in the booking engine or CRM so that it can be easily used and which can also integrate a BNPL option (Buy Now Pay Later).

Platforms and booking engines

The way travellers manage hotel bookings has changed in recent years with a growing presence of smart booking systems, virtual assistants, Artificial Intelligence or augmented reality.

The crucial role of these developments is an opportunity for technology companies that want to become an indispensable partner for hoteliers, holiday rental managers and B&B owners.

During the show, some of the innovative developments to be showcased include an optimized booking engine that multiplies direct bookings with dynamic pricing tools, suggesting rates based on demand, seasonality and competition and increasing occupancy and revenue.

It will also be possible to test the operation of a platform that acts as a permanently active price manager and also allows for manual price intervention and control, thus ensuring that the hotel rooms are priced correctly each night.

This product, designed specifically for the independent hotelier, is quick to implement, intuitive to use, easy to understand and completely transparent. It also saves time comparing rates with competitors and will ensure that they never miss a potential sale.

FITUR Travel Technology 2024 will be the place where international and Spanish companies and experts will present cutting-edge solutions that, in addition to improving and optimizing the traveller’s experience, promote specialization, marketing and monitoring the results of sector companies.

The IA for Tourism Awards 2024

Aware of the growing importance of Artificial Intelligence, SEGITTUR and FITUR have announced the first edition of the competition for technological solutions developed with Artificial Intelligence for tourism,

“The AI for Tourism Awards 2024,” which will recognize the best AI 2024 solution in the sector.  Chaired by SEGITTUR, the awards ceremony will be held on Jan. 25 at Fitur Know-How & Export, following the deliberation of a jury made up of professionals from the world of tourism and technology.

The application period for FITUR 2024 press accreditation will remain open until 28 January 2024, with exclusive processing online at this link.