Travel Agent Appreciation

Florida Woos Canadians With ‘Power Play’ Savings Program

Canadians wanting to visit Florida can do so knowing they’ll be able to keep more of their money in their wallets.

Florida Governor Rick Scott and VISIT FLORIDA CEO Ken Lawson were in Toronto yesterday (Nov. 1) Wednesday to announce the new Canadian Power Play Program, which makes it more affordable for Canadians to travel to the state.

Package travel deals from VISIT FLORIDA partners with discounts of 20% will be available to Canadians. The program follows a decline in Canadian visits to Florida in recent years and directly addresses the current exchange rate between the US and Canada.

Twenty-six Florida businesses and tourism partners will be participating in the program. Travel deals will be available at

“We want 100% of Canadians to come down at least once a year,” Scott said at Toronto’s Union Station, which was decorated with ads touting Florida vacations.

Lawson in turn said the program is “bringing some equity between the loonie and the US dollar.”
Discounts from Florida businesses and tourism partners include: Air Canada, Air Canada Vacations, An Owners Dream Management, Beachwalk Resort, Beacon South Beach Hotel, Blue Heron Beach Resort, Caprice Resort, Coca-Cola Orlando Eye, DoubleTree Orlando at SeaWorld, Emerald Grande, Florida Citrus Sports, Hampton Inn Panama City Beach, HCV Orange Lake Resort, Hertz/Dollar Car Rental, Madeira Bay Resort by TRS, Magic Village Resort, Marenas Beach Resort, Residence Inn Miami Aventura, ResortQuest by Wyndham Vacation Rentals, Sailport Waterfront Suites, Sandestin Golf and BeachResort, Sundial Beach Resort & Spa, Suwannee River Hideaway Campground, The Don Cesar Hotel, TreeUmph! Adventure Course, Xtreme Action Park.

Canada remains Florida’s top international market, with 3.3 million Canadians visiting it in 2016. That accounts for 23% of Florida’s international visitors.

The announcement of the Canadian Power Play Program comes during VISIT FLORIDA’s ongoing Canadian Power Play marketing campaign and the time many Canadian travellers begin planning for upcoming tourism, with 40% of Florida’s Canadian visitors travelling January through March.

Pictured during another Florida promotion in downtown Toronto yesterday are Loretta Shaffer, Ocala/Marion County Visitors and Convention Bureau; Jeannie Rickman, Marion County Board of County Commissioners; Lawson; Charlotte Lombard Bireley, Visit St. Lucie; Tamara Pigott, Lee County Visitor & Convention Bureau; and Lynn Hobeck Bates, Visit Sarasota County.

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