In celebration of Canada’s 150th anniversary, Fort Worth is sending birthday wishes to the country through an advertising, public relations and social media campaign – including special offers for Canadians – courtesy of the Fort Worth Convention & Visitors Bureau (FWCVB).
More than 92,000 Canadians visit Fort Worth each year (two-thirds leisure, one-third business).
“Canada is a priority international market for us,” said Bob Jameson, FWCVB president and CEO. “Non-stop flights from Vancouver, Toronto, Calgary and Montreal via American Airlines, Air Canada and WestJet to DFW International Airport create even more opportunities to welcome our neighbours to the north. What better way to extend an invitation than to help celebrate such a monumental anniversary.”
Mayor Betsy Price, the Fort Worth CVB and Fort Worth Chamber of Commerce joined DFW International Airport and other North Texas leaders on a trade mission to Canada last week.
The campaign runs through December and features a video of well-known Fort Worth musicians and personalities performing “O Canada.” Musicians include Austin Allsup (a finalist on season 11 of NBC’s The Voice), Ginny Mac, Abraham Alexander, Fort Worth opera singer, Christina Pecce, Andréanne Annis, Nate Krieger and Jacques Marquis, president and CEO of The Cliburn and a native Canadian.
To view the video, visit https://www.youtube.com/watch?v=NdMy9squBzo&t=32s.
Fort Worth attractions and hotels such as Billy Bob’s Texas, the Omni Fort Worth and the Stockyards Adventure Pass will be offering special deals and discounts for Canadian passport holders throughout the campaign.
For a full list of offers, promotions and more, visit https://www.fortworth.com/canada150.