Froemming Tapped For Promotion By Playa

Playa Hotels & Resorts N.V has promoted Kevin Froemming to the expanded role of executive vice-president & chief commercial officer.

In this newly created position, Froemming assumes the key leadership role in driving Playa’s commercial strategy and initiatives throughout revenue and distribution, global sales and marketing, e-commerce, as well as brand performance and deliverability.

With both top and bottom line responsibility, Froemming’s broadened role is designed to further leverage Playa’s operational efficiency and facilitate the integrated delivery of all customer touchpoints.

Previously, Froemming served as Playa’s executive vice-president & chief marketing officer. During this time, he was responsible for jointly launching the Hyatt Zilara and Hyatt Ziva brands in 2014, followed by the creation of the Panama Jack Resorts brand in 2017.

He was instrumental in the recent launch of our Hilton all-inclusive resorts and played an integral role in integrating the Jewel Resorts portfolio into Playa following the business combination with Sagicor in 2018.

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