Voices of Travel

From The Air To The Airwaves

WestJet takes off with its own channel on Rogers

westjet_channel_screen

Have you ever wanted to see the world without leaving home? Starting this week, WestJet will show television viewers the plane truth with the launch of the WestJet Channel on Rogers for customers in Ontario, New Brunswick and Newfoundland. Flying until Feb. 2 on Rogers channel 206, viewers will experience WestJet in a way they’ve never seen before. Cameras will capture ground crews preparing the airline’s Boeing Next Generation 737 aircraft for take-off as they load baggage and push the aircraft back prior to taxiing to the runway. Viewers can catch a short video about the channel on WestJet’s YouTube channel at http://youtu.be/4ipxuGFBQVs .

Audiences will also be able to escape to some of WestJet’s many destinations including Grand Cayman, Bermuda, Puerto Plata, Holguin and St. Martin-St. Maarten. Destination montages will include attractions, dining, shopping and world-class beaches. Over the course of the channel’s 13-week run, viewers will have the opportunity to participate in three Twitter contests. The first of the three #TweetTheBeach contests running until Nov. 17, 11:59 p.m. MT, will ask audiences to send a tweet mentioning @WestJet, include the #TweetTheBeach hashtag, plus name a beach they saw on the WestJet channel. Contest participants will be entered to win a trip for two with WestJet. For contest details, visit http://blog.westjet.com/TweetTheBeach .

 

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