G Adventures opens ‘Change Makers’ challenge

G Adventures has announced the return of its agent reward program, Change Makers, inviting travel advisors across Canada to turn everyday client bookings into life-changing experiences around the globe.

This year, 15 top-performing Canadian agents will secure a spot at G Adventures’ fifth annual global GX Summit, taking place in Brazil in September 2027.

Winners will join a select contingent of more than 75 standout advisors from around the world to celebrate the transformative power of community tourism firsthand.

Built on the core principle of changing lives through travel, Change Makers rewards advisors for booking G Adventures trips giving them direct insight into how their everyday business empowers local host communities and drives sustainable tourism development.

Starting today, agents earn one automatic entry for every traveller booked (one entry per “life changed”) on a G Adventures itinerary during the qualification window.

The incentive structure includes:

• Regional top performers: The top 12 Canadian advisors based on total passenger count automatically win a spot.
• Wildcard entries: Three wildcard spaces are reserved for Canadian agents who commit to changing at least one life and complete specific monthly challenges.

Wildcard opportunities for this year include completing specialized G-learning training modules, participating in fundraising initiatives for G Adventures’ non-profit partner, Planeterra, and incentive boosts for first-time bookers.

The Change Makers campaign operates alongside G Adventures’ existing suite of advisor support tools, including the G-Normous incentive, global FAM opportunities, and the coast to coast, Travel Your Heart Out roadshow, creating a comprehensive support system designed to help trade partners scale their business.

The Change Makers program is designed to give advisors a front-row seat to the tangible social impact driven by their bookings.

The launch follows the resounding success of the recent GX Summit in Cambodia, where 75 global Change Makers joined over 600 travellers, media, and industry partners from around the world.

Building on that momentum, the upcoming 2027 GX Summit in Brazil promises an equally transformative dive into South American culture and local impact.

David Green, Managing Director for G Adventures in Canada, highlighted the excitement surrounding the return of the program: “Change Makers is hands-down one of my favorite initiatives of the year because it puts our incredible travel advisor community right where they belong, at the center of our mission,” said Green.

He continued: “There’s nothing quite like watching our agents experience the real-world impact of their bookings firsthand at GX. The energy in Cambodia was completely off the charts, and I can’t wait to see that same passion in Brazil.”

Said Green: “Our commitment to our agency partners is unwavering, and we’re proud to be their biggest champions. By bringing Change Makers together with our FAMs and educational tools, we’re giving advisors everything they need to grow their business while making a genuine difference. Together, we’re gearing up for another record-breaking year of changing lives through travel.”

The Change Makers qualification period is officially open and runs through May 31, 2027.

To learn more about the program or track entries, advisors can contact their regional Global Purpose Specialist (GPS) or visit: https://sherpa.gtravelcommunity.com/change-makers/ .