G Adventures, Planeterra Announce Project 300
During GX – the first annual World Community Tourism Summit in Cusco, Peru hosted by G Adventures and Planeterra – Jamie Sweeting, president of Planeterra, announced the launch of Project 300, a bold endeavour with a singular focus: to be uplifting 300 communities through travel by the year 2030.
The announcement of the new project came as Planeterra celebrated it 20th anniversary at GX. During its two decades of operations, Planeterra has been committed to uplifting communities through tourism, with more than 750,000 lives being changed through the course of its work.
Project 300 follows Planeterra’s previous, successful campaigns; the ‘50 in 5’ initiative was introduced in 2015, through which 50 new social enterprises were built into G Adventures tours in just five years. This was swiftly followed by ‘Project 100’ in 2019 with a mandate to increase the total number of community tourism enterprises integrated into G Adventures experiences to 100.
Sweeting explained that Project 300 is the next chapter in G Adventures and Planeterra’s joint journey to create a lasting impact through community tourism.
Said Planeterra’s president: “Building on the success of Project 100 our partnership with G Adventures now sets its sights on uplifting more than 300 communities by 2030. Together, we will continue to harness the immense potential of responsible travel to make a positive difference in the lives of even more people around the world.”
GX brought together more than 350 tourism industry members from around the globe – agents, suppliers and travellers – who gathered together in Cusco last month to experience firsthand what an incredible impact community tourism can have on a destination.
Go to https://gx.gadventures.com/ for more.
