G Adventures has rebranded its popular “Yolo” style of youth tours with a new name and look – “18-to-Thirtysomethings.”
The change is intended to help make it clear that the tour style is designed for those between 18 and 39 years of age. It’s also meant to align with a growing segment of G Adventures’ business. Since its launch in 2012, its previous “Yolo” trip style saw an increased global passenger growth of 85%, outpacing the small-group tour operator’s eight other travel styles during the same time period.
In Canada, the top destinations among this demographic are Thailand, India, Costa Rica and Australia. The average trip length booked by this segment is 15.7 days, with an average trip price of $1,987.
“Our younger customers have been telling us that they are looking for more real-life social experiences beyond their digital life, and they love having the ability to share snapshots and stories of their adventures with their social networks,” says Bruce Poon Tip, founder of G Adventures. “This growing demand for a social-first and affordable travel experiences prompted us to think differently about how we market our youth product. It should be easily discoverable and instantly clear to our customers who we are speaking to.”
As with the former Yolo product, all of the 185 tours in G Adventures’ 18-to-Thirtysomethings portfolio are affordable, with the majority priced under $2,500, airfare separate. The multi-day trips run from less than one week long to more than nine. They are designed to be fun-filled and fast-paced, and include experiences such as the “Big Night Out,” for travellers who might be inclined to party well after a full day of adventure with people in a similar age group. The tours offer locally owned accommodation, authentic cultural experiences and professional trip guidance by specially trained Chief Experience Officers (CEOs) – key ingredients of any G Adventures tour.
To coincide with the product evolution, G Adventures has introduced several new 18-to-Thirtysomethings tours for 2018, which include: Japan on a Shoestring; Thailand Full Moon Party; Bali on a Shoestring; Discover Kerala & Sri Lanka; and Indonesia Adventure.