G Adventures has launched a new campaign showcasing the awesome experiences found only in Australia, presented in partnership with Tourism Australia, Northern Territory, Queensland, South Australia and Air Canada. Dubbed #Awesomestralia, the multi-pronged program includes incentives for agents and their clients, social media activities and a host of webinars.

“Following the successful introduction of our Australia line-up earlier this year, we saw over 90% of all tours fully booked through 2013. For 2014 we’ve expanded our collection of trips and we’re excited to be collaborating with our partners to further raise awareness of this amazing country,” says G Adventures’ Robyn James. “There’s so much to experience in Australia. We hope this initiative will encourage agent’s clients to visit the beautiful country.”

Through Dec. 15, the four Canadian agents who sell the most G Adventures Australia tours, for travel by Dec. 15, 2014, will receive a spot on an exclusive nine-day adventure from Adelaide to Cairns, including flights provided by Air Canada. A bonus space will also be awarded to the North American agent who books the most Australian tours in conjunction with Air Canada flights booked through G Adventures. Winning agents must be available to travel from April 26 to May 4, 2014. As well, through Dec. 15, agents’ clients can save up to 25% on all Australia trips offered by the tour operator, for travel by Dec. 15, 2014. Travellers save 15% (promo code: AWE15) on all Australia trips and 20% (promo code: AWELA20) when tours are booked with round-trip international flights through G Adventures. Travellers who book the Red Centre to Adelaide, Red Centre to Melbourne or Great Ocean Road East-Adelaide to Melbourne tours save 20% (promo code: AWE20) and 25% when booked with round-trip international flights through G Adventures.

Every two weeks, a prize pack valued at $500 will be randomly awarded to a North American agent who books any G Adventures Australia trip. Agents will receive an entry for every booking made. Prizes include a $500 AMEX gift card, Air Canada Maple Leaf Lounge passes and other fun items. On Nov. 13 at 4 p.m. EST, G Adventures will host a Twitter chat to discuss all things Australia. Interested agents should follow hashtag #Awesomestralia. (http://www.gadventures.com/awesomestralia13)