Destinations

Games of Thrones Fever Hits Northern Ireland

NorthernIreland-April21

Game of Thrones fever is on the rise once again – and no more so than in Northern Ireland.

With anticipation mounting among fans everywhere for the long-awaited sixth season, Tourism Ireland has launched its latest campaign to showcase Northern Ireland to millions of Game of Thrones fans worldwide.

The new campaign, created in partnership with HBO, celebrates Northern Ireland as Game of Thrones Territory for the sixth year running. The campaign will also be rolled out by Tourism NI in Northern Ireland and the Republic of Ireland.

A highlight of the campaign is a series of 10 intricately carved doors (pictured), depicting moments inspired by this season. The doors will be unveiled each week as season six unfolds – referencing key scenes and events from the latest episode and incorporating some of the iconic symbols of the show. The doors will be carved from the trees blown down in Storm Gertrude at the Dark Hedges in Co Antrim – which serves as the backdrop for the Kingsroad, perhaps the most iconic Game of Thrones location in Northern Ireland.

The wood from the fallen trees has been salvaged and will be carved into legacy pieces marking each episode, demonstrating the connection between the show and Northern Ireland. The doors will hang in pubs and other venues near filming locations across Northern Ireland, giving visitors a brand new Game of Thrones Territory trail to follow. The first door – from episode one, which aired April 25, will hang in The Cuan guest inn in Strangford.

Another element of the campaign includes a limited edition Game of Thrones stamp for mail posted in Northern Ireland during the campaign. The campaign will also include some other surprising features around Northern Ireland, which will be rolled out by Tourism Ireland over the coming weeks.

(http://www.Ireland.com)