Generation Z Has Arrived

Good-bye Millennials, Hello Generation Z – the new destination disruptors.

That’s the message in Virtuoso’s newly released 2017 Luxe Report which tracks what’s trending in family travel this summer vacation.

The survey of its global advisors not only looked at some of the leading destinations for families, but it also looked at the influence Generation Z has over travel decisions.

And while Millennials previously held court as the leading force in the travel industry, Virtuoso says Gen Z is the new buzzword in tourism.

It’s the generation of young people born late in the 1990s to 2010s, and it holds considerable sway over their families’ travel decisions, according to 88% of Virtuoso advisors polled.

By 2020, this generation will account for 40% of all consumers with disposable income to travel (source: Digital Tourism Think Tank).

Gen Zs are well-travelled from an early age and globally minded, and thus interested in offbeat destinations with exhilarating adventures like diving the Great Barrier Reef and kayaking among icebergs in Greenland.

The desire for personalized travel experiences, deeper cultural immersion, and Instagram-worthy design continues to drive the popularity of boutique hotels.

Gen Z has been hyper-connected to the Internet since birth and, like its predecessors, places great emphasis on visual storytelling.

Sharing one-of-a kind travel moments with friends on social media is today’s postcard.

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