Germany Remembers and Celebrates
At this year’s Germany Travel Mart (GTM), a lot of talk was on the 25th anniversary of the fall of the Berlin Wall and the reunification of Germany. Using these as the main focus of their marketing and sales activities, the German National Tourist Board (GNTB) will be highlighting Destination Germany from 25 new perspectives with revived or reconstructed popular sites of cultural or natural interest.
For instance, Perspective 1 hones in on Berlin, “where unity has many different faces.” Twenty five years on after the defining moment of the fall of the wall, the German capital is filled with a compelling mixture of historic, cultural and creative milestones. Berlin has also become a creative catalyst for the worlds of fashion and art.
In another perspective, Spree Forest offers idyllic riverscapes, ospreys and boat trips where mail is still delivered by small wooden boats. Celebrating 20 years as a biosphere reserve, Spree Forest is home to the famous Spree Forest gherkins and the Niederfinow ship lift, the oldest surviving construction of its kind in the country.
According to the GNTB’s CEO, Petra Hedorfer, the campaign highlights cultural attractions and captivating landscapes in every region. Each perspective offers an exciting travel experience that will whet one’s appetite for newly discovered attractions.
On Nov. 9, Berlin will commemorate the 25th anniversary of the fall of the wall. There will be a series of special events and museum exhibitions held throughout the city focusing on the division of Berlin, the Cold War and the peaceful revolution leading to reunification. Visitors can experience the wall and its significance to Berliners via GPS walking tours on the trail of the Berlin Wall, visits to underground Berlin or driving an original GDR Trabant car which can only be found here.
