Days Inn has launched its new Dayfit program — an industry-leading initiative designed to target health-conscious travellers by offering enhanced fitness facilities and healthier breakfast options at hotels nationwide.
The new program, unveiled at Wyndham Hotel Group\’s 2013 Global Conference in Las Vegas, is the first of its kind in the economy segment and will begin appearing at hotels later this year.
Clyde Guinn, Days Inn brand president, noted that: \”In the last decade, public interest in health and wellness has really taken off and for those that are passionate about it, it\’s an essential part of their daily routine.
And he added: \”Always looking for ways to enhance and improve the guest experience, this is a natural fit for Days Inn and one that will help further differentiate the brand from others in an increasingly crowded and competitive segment.\”
Dayfit has been designed to offer guests better choice and nutritional value, enhancements to the brand\’s existing Daybreak Breakfast include specially marked Dayfit healthy breakfast items like assorted Dannon Light & Fit yogurts and Quaker Oats Oatmeal Hearty Kettle with an assortment of toppings such as raisins, granola and light brown sugar. Properties also have the option of carrying a standard hot item, a low-calorie cheese omelet, providing guests with an additional source of protein. These items are in addition to traditional offerings such as name brand coffees, teas, juices, cereals, fruits and breads.
The program was developed by Precor, a leading worldwide fitness equipment provider, with the Dayfit fitness centre being custom designed for Days Inn properties and scalable depending on the needs of each hotel and market. Standard items at every centre will include a low-impact treadmill, elliptical cross trainer, stretching mat, stability ball, water cooler, and medicine balls in a variety of weights. Properties will also have the option of adding equipment such as recumbent bikes, adjustable benches and multi-functional fitness trainers.
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