Guests of Starwood’s more than 1,150 hotels capture and share an average of 40,000 images per month on Instagram, prompting Starwood Hotels & Resorts Worldwide, Inc. to launch an industry-leading integration with Instagram on all of its web sites worldwide. New “Guest Galleries” from Instagram showcase the explosion of social sharing through Instagram photos and videos geo-tagged by Starwood’s digitally-savvy guests. From unique hotel amenities to eye-catching local sites, the enhanced Guest Galleries from Instagram offer a fun, new way for travellers to explore their next Starwood destination – all from the perspective of fellow guests.
For each hotel and resort across Starwood’s nine design-led brands, visitors can view photos and videos geo-tagged by guests who have experienced that Starwood hotel. Brand-specific categories include: Family Traditions for St. Regis, Fashion for W Hotels, UnLock Art for Le Méridien, Move Well for Westin, and a special category for Instagrams tagged with #SPGLife. (http://www.starwoodhotels.com)