Pegasus Solutions reports that hoteliers in host markets have seen booking increases of as much as 200% and rates doubling ahead of the US Super Bowl, Winter Olympics and the FIFA World Cup.
The findings are from a Pegasus Solutions comparison of net reservations made in 2014 and 2013 for the same January 20 cut-off for same day-of-week arrivals in each region, reporting that affected hoteliers have smartly managed inventory ahead of the expected surges in demand.
David Millili, CEO of Pegasus Solutions, said: “We reviewed bookings made through online sites for destinations that would see leisure travel for the Super Bowl in the US, Winter Olympics in Russia, and FIFA World Cup in Brazil. Some booking increases were registered in destinations like Sao Paulo, which are not traditionally considered major leisure hubs. Other booking growth was not as evident because many hoteliers strategically limited room inventory allocated to third party sites to drive more bookings through the brand site. Hotels that were prepared with a website designed to sell to a global audience will have benefitted greatly from this approach.”
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