Globus launches new booking incentive for Italy trips

As the popularity of Italy travel continues to soar (especially during a Jubilee year!), Globus is encouraging travel advisors to ditch the complexities of FIT and embrace the ease, value and commissions of touring vacations, including a FAM trip incentive for bookings made through February.

A century in the making and a reputation for seamless, “wow-inducing” experiences – not to mention, a dozen different touring styles – Globus is making the case for why tours are the ultimate choice for both travellers and advisors.

“Advisors can make six or more Italy bookings with Globus in the time it takes to piece together the components for an FIT package. And with commissions with a comma, with Globus, they’re not only saving time, but the earning potential is also unmatched,” said Camille Olivere, chief sales officer for the Globus family of brands. “Advisors can trust that Globus will provide a consistent, quality experience for guests with VIP access to must-see sights and the best guides in the industry at an attractive price point. Every piece of the Globus travel package is commissionable and paid to advisors at the final payment date.”

“We recommend turning Globus Italy bookings into a group booking,” added Olivere. “With two to four guests, advisors can promote the trip to others and increase earning power, escort the group themselves and improve profitability. A win-win-win. We have all the tools they need on our Travel Advisor Portal and an expert sales team ready to assist!”

Top-selling Italy tours for 2025

Travel advisors can also leverage Globus’ extensive marketing support, dedicated Italy sales tools and materials, including the company’s new series of “Tour Trailers,” showcasing many of Globus’ different touring styles for travellers to get a sense of each tour style [Examples: UndiscoveredChoiceIndependentSmall Group Discovery] and what they can look forward to in the inspiring, easy-to-watch-format of a signature movie trailer.

The company’s top-selling Italy tours for 2025 include:

  1. Italy’s Great Cities
  2. Italian Vista
  3. The Best of Italy
  4. Northern Italy’s Highlights & Cinque Terre
  5. Italian Escape
  6. Italian Treasures
  7. Independent Rome, Florence, Venice City Stay
  8. Hidden Treasures of Southern Italy

FAM incentive for new Italy bookings

Globus is inviting travel advisors to experience the beauty of Italy with Globus for themselves with a chance to win a trip for two to this unforgettable destination.

For each Italy booking made, advisors will earn two entries.

They can also earn one entry for each social media asset downloaded from The Source, from now through the end of February 2025.

Details are available at www.traveladvisorportal.com.

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