The German National Tourist Board (GNTB) has been awarded the prestigious “Green Globe” Certificate — the first national tourist board ever to receive this renowned international recognition of sustainability in travel. “We have been promoting sustainability as a core marketing theme for travel destination Germany for many years and regard it as one of the principle responsibilities of our organization,” says Petra Hedorfer (pictured), CEO GNTB. “Our goal is the international positioning of Germany as a sustainable travel destination”. The Green Globe Certification Standard assesses the sustainability performance of travel and tourism businesses based on the combined three pillars of environmentally friendly practice, social responsibility and economic profitability.
The criteria for the Green Globe-Certification include an organization’s performance in energy, waste and water management and in addition, its interaction within society and the environment as a whole. Beyond these basic criteria, the GNTB impressed Green Globe’s independent auditors with, for example, its consistent emphasis of sustainability within its strategic activities. The GNTB also compiled an exclusive sustainability strategy, encompassing a dedicated communication strategy, internal sustainable initiatives and product development.