Gotta Wear Shades For Thailand’s New Tourism Campaign

The Tourism Authority of Thailand introduced a new campaign and slogan that has been designed to promote tourism to secondary destinations in the country, reports Press Today’s western editor, Ted Davis.

The tagline “Open to the New Shades” was unveiled during the 2018 ASEAN Tourism Forum (ATF), which ran last week in Chiang Mai, Thailand; and Davis was on hand for both the forum and travel marketplace.

The communication strategies for the international market will continue to use “Amazing Thailand,” which has been a popular and well-recognized marketing slogan for 20 years.

But “Open to the New Shades” will be deployed in tandem, and “will uncover new perceptions of attractions in Thailand.”

As well, the communication campaign will introduce brand new products to vacationers or reveal new characteristics of well-known destinations. It is designed to attract more repeat visitors as well as first-timers.

For the full story, check out the Feb. 5 issue of Canadian Travel Press.


The new campaign slogan by the Tourism Authority of Thailand at the Thailand location in the TRAVEX trade show at the ATF in Chiang Mai last week.