Goway Names Fawcett As VP Marketing
Goway Travel has named Mitchell Fawcett as Vice President of Marketing. Fawcett will lead a marketing and brand transformation as the company moves into its 53rd year.
The appointment of Fawcett sets the stage as the company eyes global expansion and redefines the way it engages with the wider travel world.
Led by Fawcett, this marketing and brand transformation will culminate with a rebranding, the first since Goway’s founding in 1970.
Central to this transformation will be the launch of the new Goway website, which will utilize a cutting-edge reservation system and launch later this year.
Fawcett will also grow the marketing team at Goway and offer a new editorial vision for the company’s wide-reaching media properties.
In his new role, Fawcett will also serve as Editor-in-Chief for Globetrotting Magazine, Goway’s print magazine.
Bruce Hodge, Goway’s Founder and President, said: “Mitchell is an experienced and thoughtful marketer and we’re thrilled to begin a total brand transformation with him. He is a proven leader with a vision to expand on our half century of success. He also has the track record to help us grow as a company, while reinforcing our position as the first choice for Globetrotters to realize a lifetime of travel.”
Fawcett observed that: “The world of travel has changed and Goway’s community of Globetrotters has changed with it, discovering new and innovative ways to plan travel and explore the world. I’m excited to spearhead Goway’s marketing transformation and help the brand adapt to the changing expectations of our travellers.”
Prior to joining Goway, Fawcett founded and ran his own communications agency until it was acquired by Vancouver-based firm Major Tom. With Major Tom, he served as VP Strategy, overseeing the agency’s strategy, creative, and social teams. During his 10 years in-agency, he worked with a wealth of leading travel brands, including W Hotels, Expedia, and KLM.
With Fawcett leading the marketing transformation at Goway, incumbent Marketing Vice President Adam Hodge will transition to a new high-level role in the company’s broader organizational strategy.
Go to www.goway.com for more.