Bahia Principe Hotels & Resorts has appointed Michelle Grenier as its new account manager for Quebec.
With more than 28 years of experience in the travel industry in sales and communications roles, Grenier brings knowledge and a fresh perspective to the team.
“We’re thrilled to have Michelle join a group of passionate and talented people focused on increasing Bahia Principe’s relationship with all key publics in the travel sector in Canada,” said Helen Montijano, vice president, sales & marketing, U.S.A. and Canada.
Montijano continued: “We’re confident that her experience, deep understanding of the market and drive for success will make her a valuable asset to our team. We look forward to celebrating many successes together with Michelle in the near future.”
In her new role, Grenier will be responsible for implementing business, communication and marketing initiatives to increase the sales and visibility of the brand throughout Quebec, a large source market for the Bahia Principe brand.
Her expertise in travel will help to further strengthen Bahia Principe’s relationship with travel agents and tour operators based in the province. Prior to joining Bahia Principe, Grenier was a tour operator representative and sales manager for Signature Vacations, The Travel Corporation and most recently, Travelsavers, where she was responsible for the growth, retention and engagement of the licensees in Quebec.