GTRCMC, Mastercard Sign MoU On Tourism Innovation

The Global Tourism Resilience and Crisis Management Centre (GTRCMC) and Mastercard have signed a Memorandum of Understanding (MOU) to strengthen cooperation on tourism innovation.

The signing took place during FITUR between Co-Chair of the GTRCMC and Minister of Tourism, Hon Edmund Bartlett and Senior Executives of Mastercard.

Minister Bartlett said: “The timing of this MOU is relevant as we seek to build resilience globally in tourism. This will help bolster our mandate of generating and converting new ideas into tangible solutions for resilience building. Because it is through new ideas and innovation that we will be able to adapt, respond and thrive after disruptions in the industry.”

Mastercard has created an innovation hub that works with governments and public sector agencies to accelerate their digitalization efforts, as well as innovate, research, and co-create solutions across the tourism ecosystem.

By working closely with governments, public and private sector agencies, and tourism authorities across the world, the Tourism Innovation Hub is helping to create a more sustainable, inclusive, and resilient tourism industry.

Said Bartlett: “The COVID-19 pandemic brought to the fore the importance of public private partnerships. It is through these partnerships that Jamaica was able to reopen its borders soon after the pandemic hit and remain open. This partnership with Mastercard is a step in the right direction as we bring the best minds and expertise to build tourism resilience.”

The signing comes a few weeks before the GTRCMC and its international partners host the Global Tourism Resilience Conference in Kingston, Jamaica, from Feb. 15 to Feb. 17, 2023, at the Regional Headquarters of the University of the West Indies.

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In the photo

Jamaica’s Minister of Tourism, Edmund Bartlett and Mastercard’s Darren Ware signing the MoU on Tourism Innovation.