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HAL Academy Marks 15 Years

New Course, Travel Agent Sweepstakes Introduced


Holland America Line (HAL) is celebrating the 15th anniversary of its award-winning Academy for travel professionals — highlighted by a new course and sweepstakes for agents.

To commemorate the milestone, the cruise line is introducing a new The Panama Canal and More Specialist Training Course and a cruise sweepstakes. Agents who complete the course by Nov. 30 will be entered into the 2016 HAL Academy 15 Year Anniversary Sweepstakes to win a seven-day cruise for two to any Holland America destination in 2017.

In addition to the cruise sweepstakes, agents who take the Panama Canal course by Nov. 30 will also be entered into the 2016 HAL Academy Swag Bag Giveaway. Five lucky winners will receive a Cutter & Buck canvas bag containing Holland America Line logo items, including a bathrobe, coffee mug, notebook/pen set, luggage tag, glasses cloth and set of wine glass charms. Agents can access The Panama Canal and More course through HALacademy.com.

“We are excited to celebrate the 15th anniversary of Holland America Line Academy, which has grown into a robust and valuable tool for our travel partners,” said Denella Ri’chard, Holland America Line’s senior director of trade communications and engagement. “Travel professional education and training is at the core of everything we do, and we want to ensure our travel partners have the knowledge and information they need to grow their cruise business with confidence.”

The informative Panama Canal course takes 15 to 20 minutes to complete and includes information about features and benefits of a Holland America Line Panama Canal cruise – many of which are unique to the cruise line. The course also provides tips so agents can better understand the motives of people who take a Panama Canal cruise, learn how to determine which clients would be most attracted to this type of cruise and gain key information that agents can apply to selling Holland America Line Panama Canal cruises.

Holland America Line offers 24 full-transit Panama Canal cruises ranging from 15 to 28 days during the 2016-17 season. Another 17 Caribbean and Panama Canal cruises sail roundtrip Fort Lauderdale and visit the Panama Canal for one day.

Upcoming Academy courses include Grand Voyages, the Mediterranean and more.

The sweepstakes is open to travel agents (excluding Quebec) who have registered at Holland America Line Academy.


Posted in Agent Incentives, Cruise