HAL adds new sales, marketing tools for agents

To maximize sales opportunities during the upcoming 2012 Wave Season, Holland America Line (HAL) has added an array of new marketing, sales and training tools to its online Travel Agent Headquarters portal. Travel Agent Headquarters, accessed via , is an umbrella resource centre where agents can download personalized marketing materials, watch training videos to become more familiar with the online POLAR booking engine, read the latest news and learn how to maximize their product knowledge to increase Holland America bookings. Eight categories are featured on the site: Groups; Manage My Booking; Marketing Tools; New Reservations via POLAR Online; News; Promotions (latest offers, including appreciation fares and destination-specific offers); Sales Tools; and Training (subjects covered include an introduction to premium cruising, a sales primer, identifying Holland America Line and cruise prospects, an overview of destinations and available sales support, building groups and writing a marketing plan). (