HAL Debuts Club Orange

Holland America Line is introducing the Club Orange program that provides exclusive benefits and amenities to guests looking to elevate their cruise experience.

From a private dining venue to priority services and a dedicated concierge hotline, Club Orange allows guests to opt in to extra privileges that are available to a limited number of guests on each cruise.

Club Orange will be included for guests in Neptune and Pinnacle Suite categories, and the program will be available to purchase for a small number of non-suite staterooms on each sailing.

The program is slated to launch on Koningsdam and Nieuw Statendam in December 2018, with a rollout to the rest of the fleet in 2019.

Orlando Ashford, president of Holland America Line, said that: “Club Orange allows guests to add extra premium benefits and luxury amenities to their cruise for a great value. One of the reasons people choose Holland America Line is because of the quality of what we offer – the best food at sea, the most authentic live entertainment and our award-winning service — and Club Orange is another way for guests to enhance their cruise experience.”

The name Club Orange pays homage to Holland America Line’s rich Dutch heritage. The company was founded in the Netherlands more than 145 years ago and it’s the color of the Dutch Royal Family, which hails from the House of Orange.

The cost of Club Orange is $50 per person per day, and the first and second guest in the same stateroom are both required to purchase the program. Club Orange is included for third and fourth guests in the same stateroom. Club Orange must be purchased prior to cruise departure and is not available for purchase on board.

The fee for Club Orange will be commissionable to travel advisors.

If interested in buying Club Orange for their booked clients, travel advisors should contact Holland America Line Ship Inventory at 1-888-628-8107 or 206-626-7381.