HAL Expands Agent Specialist Training


In the most recent installment of Holland America Line’s (HAL) Specialist Training Courses, travel agents can learn the ins and outs of “Selling and Sailing in the Mediterranean.”

The Holland America Line Academy designed the online courses to help agents increase their cruise sales by giving insider tips, tricks and tools centred around a specific destination. Agents can access “Selling and Sailing in the Mediterranean” through HALacademy.com.

“The Mediterranean is one of the most diverse and intricate regions we offer, so it’s important to provide our travel partners with the training they need to successfully sell our cruises,” said Denella Richard, Holland America’s senior director of trade communications and engagement. “Our Mediterranean cruises range in length and region and can easily be combined to increase commission. By offering the ‘Selling and Sailing in the Mediterranean’ course, we’re giving agents the insider information they need to book cruises with confidence.”

The course takes 15 to 20 minutes to complete and includes information about features and benefits of a HAL Mediterranean cruise. The course also provides information to help travel partners become more familiar with the major Mediterranean ports, identify which clients are likely to book a Med cruise and close Mediterranean sales.

By completing these new courses, agents earn training credits with Cruise Lines International Association, as well as the Association of Canadian Travel Agencies. Partners also receive a “Mediterranean” logo and an online personalized certificate.