Travel Webcast

HAL Launches New Agent Training Platform

Holland America Line Academy has introduced a new interactive e-Learning platform at, which rewards travel agents for their educational achievements.

Agents can earn the distinction of a Silver, Gold or Platinum reward level by completing a combination of core courses and specialist courses. The Academy also features a new specialist course called Northern Europe: Its Iconic Cities, Hidden Gems and Scenic Beauty.

“Our senior director, Denella Ri’chard, along with content curator Dr. Marc Mancini, continue to develop educational programs that not only reward agents for their achievements but empower them with knowledge and confidence to help them grow their premium cruise business in an interactive learning environment,” said Eva Jenner, vice-president, sales, for Holland America. “Additionally, for both summer 2018 and 2019 we will have a large presence in the Baltic and surrounding cruise regions, so we are excited to launch the new Northern Europe specialist course as a part of the new platform.”

Agency owners also benefit by earning rewards that match up to the highest level achieved by an agent in their agency, including receiving the PartnerSHIPS e-mail newsletter, $50 in onboard spending money with an applicable booking and priority boarding, among other perks.

The new Northern Europe: Its Iconic Cities, Hidden Gems and Scenic Beauty takes approximately 20 minutes to complete and includes information about the features and benefits of a Holland America Line cruise to this region.


Posted in Agent Incentives, Cruise, News