HAL Names Cole To CMO Post

Holland America Line has promoted Kacy Cole to chief marketing officer from her role as vice president, marketing and e-commerce.

Cole joined Holland America Line in 2021, and her new title recognizes her team’s positive impact on the brand’s growth and successful implementation of digital capabilities.

Under Cole’s leadership, Holland America Line experienced record-breaking bookings, fueled by new integrated initiatives and increased e-commerce. In addition, Cole led the transition to paid digital media in-house, allowing greater agility and scale of the brand’s communications.

Cole will continue to report to Beth Bodensteiner, Holland America Line’s chief commercial officer.

Bodensteiner observed: “Since joining Holland America Line, Kacy and her team have done an amazing job to catapult our marketing and e-commerce efforts at a time when rebuilding our business has been critical, always leading with a guest-centric, digital-first and data-driven approach. Under her leadership, we have been able to implement new data strategies, transition to a more robust web platform and launch campaigns that better reflect and connect with our guests.”

As chief marketing officer, Cole will continue to utilize her vast knowledge of digital marketing to enhance Holland America Line’s strategic focus and enrich the consumer experience. Her role continues to support all brand initiatives in both trade and consumer channels and encompasses all guest touchpoints from onboard to website and app development.

Sail on over to www.hollandamerica.com for more.