Travel Agent Appreciation

HAL Sweepstakes Celebrate ‘Explore 4’ Program

Clients Save, Agents Can Win Caribbean Cruise for Two


Holland America Line (HAL) has launched a sweepstakes for travel professionals to celebrate its “Explore 4” early-booking savings program.

Agents who make an “Explore 4” booking will be entered to win an ocean-view stateroom for two on a seven-day Caribbean cruise, while their clients will be able to take advantage of four special offers on select January 2016 through April 2017 sailings, also including 2015 holiday cruise dates.

Agents who make “Explore 4” bookings between July 20 and Oct. 30 will be automatically entered into the drawing for the cruise. Every booking deposit made is another entry and increases the chance of winning. Agents may also enter the sweepstakes by mail.

“By creating very attractive incentives in our ‘Explore 4’ promotion, our guests enjoy incredible value for the cruise dollar and our agent partners enjoy strong booking enticements,” said Eva Jenner, vice-president, North America sales. “Our travel partners play an integral role in guiding their clients to book the perfect cruise, and the sweepstakes is our way of showing them how much we appreciate everything that they do.”

The “Explore 4” benefits for guests booking any category stateroom include a free Signature Beverage Package valued at up to US$1,400, free Pinnacle Grill dinner for two, reduced cruise fares for third and fourth guests in the same stateroom and 50% reduced deposits. Bookings must be made by Oct. 30.

Guests who book a cruise in a suite category will receive the above four offers plus an additional US$300 onboard spending credit per stateroom (US$150 per person) and a free Canaletto dinner for two.

Guests looking to take advantage of the “Explore 4” program can choose select itineraries to nearly all of Holland America’s global destinations, including Alaska and Alaska/Yukon Land+Sea Journeys, Bermuda, Canada/New England, Caribbean, Mediterranean and Baltic Europe, Mexico, Hawaii and Panama Canal.

Holland America Line’s Travel Agent Headquarters provides several useful marketing tools to assist agents in taking advantage of the “Explore 4” promotion: digital ads, animated gifs for web sites, pre-produced e-mails, postcards, logos and more. Visit Travel Agent Headquarters at and look under the Sales Tools tab.

Sweepstakes details and rules can be found at

Posted in Agent Incentives, Cruise, News