HARD ROCK HAS WOW
The All Inclusive Collection of Hard Rock Hotels has launched “WOW,”the Weddings on the Water Travel Agent Specialist Program. Fresh off the inaugural WOW event held at the all-inclusive Hard Rock Hotel Cancun, 50 agents gathered at the AAA Four Diamond Award-winning property for a first-hand look into many of the key all-inclusive Hard Rock Hotel wedding practices.
Participants were able to meet with each of the all-inclusive Hard Rock Hotels’ preferred wedding vendors, including the POSH beauty salon and Rock Spa teams, in addition to receiving industry presentations, an exclusive Hard Rock Hotel Riviera Maya re-brand sneak peak, social media insight and a presentation by event designer Colin Cowie, who walked agents through each of his signature wedding collections, found only at the all-inclusive Hard Rock Hotels in Mexico and the Dominican Republic.
Travel agents who participate in WOW events are automatically enrolled in the all-inclusive Hard Rock Hotel Master Program, which includes one complimentary wedding collection (valued up to US$3,000) per year; US$300 voucher for attending, which may be applied to a future wedding; waived program fee (value of US$99); choice of Car Wrap, Tradeshow Display or Window Display; endorsement video and personal letter from Colin Cowie; printed and digital photo with Cowie; access to program logo for use on agents web site, emails and marketing collateral; customized marketing material; exclusive client benefits; monthly Hard Rock product webinars for continued education; bridal show co-op opportunities (50% savings on bridal shows); and prescheduled “It Starts with a Rock” wedding consultations to invite couples to attend.
Agents interested in participating should sign up with their local all-inclusive Hard Rock Hotel Business Development Manager. The next WOW event will be scheduled in spring 2014, with details to be announced in winter 2013.(http://www.hrhallinclusive.com)