The All Inclusive Collection of Hard Rock Hotels has launched “WOW,”the Weddings on the Water Travel Agent Specialist Program. Fresh off the inaugural WOW event held at the all-inclusive Hard Rock Hotel Cancun, 50 agents gathered at the AAA Four Diamond Award-winning property for a first-hand look into many of the key all-inclusive Hard Rock Hotel wedding practices.

Participants were able to meet with each of the all-inclusive Hard Rock Hotels’ preferred wedding vendors, including the POSH beauty salon and Rock Spa teams, in addition to receiving industry presentations, an exclusive Hard Rock Hotel Riviera Maya re-brand sneak peak, social media insight and a presentation by event designer Colin Cowie, who walked agents through each of his signature wedding collections, found only at the all-inclusive Hard Rock Hotels in Mexico and the Dominican Republic.

Travel agents who participate in WOW events are automatically enrolled in the all-inclusive Hard Rock Hotel Master Program, which includes one complimentary wedding collection (valued up to US$3,000) per year; US$300 voucher for attending, which may be applied to a future wedding; waived program fee (value of US$99); choice of Car Wrap, Tradeshow Display or Window Display; endorsement video and personal letter from Colin Cowie; printed and digital photo with Cowie; access to program logo for use on agents web site, emails and marketing collateral; customized marketing material; exclusive client benefits; monthly Hard Rock product webinars for continued education; bridal show co-op opportunities (50% savings on bridal shows); and prescheduled “It Starts with a Rock” wedding consultations to invite couples to attend.

Agents interested in participating should sign up with their local all-inclusive Hard Rock Hotel Business Development Manager. The next WOW event will be scheduled in spring 2014, with details to be announced in winter 2013.(http://www.hrhallinclusive.com)