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Hard Rock Rewards: New loyalty program launched

Hard Rock International – with locations from London to New York, Singapore and Dubai – has announced the launch of its new global loyalty program, Hard Rock Rewards, a unified guest affinity program developed to recognize and reward Hard Rock’s dedicated fans with exclusive privileges, when they stay and play at participating cafes, rock shops, hotels and casinos worldwide. With two levels of participation available, Hard Rock fans have the choice of joining Hard Rock Rewards for free, or upgrading to the VIP level of membership for exclusive perks and benefits fit for a rock star. All new members have the chance to win one-of-a-kind experiences that rock, such as an all-expense paid trip to Hard Rock Hotel Orlando – to enjoy the Hotel California-inspired vibe and VIP access to Universal Studios theme park. Customers can join Hard Rock Rewards by registering at a participating location or online at hardrockrewards.com – where fans choose between a free or paid level of membership. Once enrolled, all participants gain access to rockin’ program benefits, including monthly offers from participating Hard Rock Cafes, Rock Shops, hotels and casinos around the world, dedicated check-in lines, late check-outs and complimentary welcome amenities at participating hotels – as well as a dedicated space on hardrockrewards.com to easily manage account details, track rewards and view Hard Rock locations visited on a personalized property map. Members choosing to participate in the VIP Program enjoy additional benefits for an annual fee of US$24.95, including faster point accrual on qualified purchases, a Collector’s Club membership with access to Hard Rock’s global pin catalog containing more than 44,000 iconic items, unlimited priority seating at participating cafes, complimentary upgrades at participating Hotels, a VIP welcome gift with limited edition pin and designated membership to the Casino Players Club. VIP members also have the opportunity to receive Milestone Rewards – an exclusive feature of the program, created to celebrate and recognize visits made to unique Hard Rock locations around the globe. (http://www.hardrockrewards.com)

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