Hawaii seeks proposals for tourism marketing service

The Hawaii Tourism Authority (HTA) has released a request for written fixed price proposals from qualified applicants to provide leisure tourism destination marketing management and island support services. The purpose of these services will be to drive incremental visitation and revenue for Hawaii from the US and Canada leisure market area. Applicants should be prepared to develop and deploy an annual tourism marketing plan that will increase leisure travelers and visitor expenditures for the Hawaiian Islands; integrate activities with the travel trade (retail and wholesale) and consumers through multi-faceted, traditional and non-traditional means; develop and facilitate partnerships and other relationships with Hawaii’s visitor industry; and manage island-based destination services on the islands of Oahu, Maui, LÄ