Hilton has introduced a “vibrant new brand” – Tapestry Collection by Hilton – offering guests a refreshing choice for an independent hotel stay.
According to officials, the brand was curated due to customer and owner demand “for original upscale hotels that cater to guests seeking reliability and value in their independent hotel choices.” Each hotel will maintain its individual spirit, offering guests an experience that is approachable and familiar as well as different from other hotels.
“Tapestry Collection by Hilton will enable us to provide the best of both worlds to travellers who are looking for an independent hotel experience, but also want the consistency and reassurance they expect from Hilton,” said said Hilton president Christopher J. Nassetta.
Seven hotels have signed letters of intent with the collection in the following cities: Syracuse, N.Y.; Chicago, Ill.; Nashville, Tenn.; Warren, N.J.; Hampton, Va., and two in Indianapolis, Ind. The collection has an additional 35 deals in process, with the first property expected to convert to Tapestry Collection by Q3 2017.
The Tapestry Collection by Hilton is positioned in the upscale segment just below Curio – A Collection by Hilton, which was launched in 2014.
Tapestry guests will be able to benefit from Hilton HHonors, Hilton’s guest-loyalty program.