West Kowloon is the latest neighbourhood being promoted by the Hong Kong Tourism Board (HKTB) as part of its “Hong Kong Neighbourhoods” program.
That program has already featured promotions for “Old Town Central” and “Sham Shui Po – Every Bit Local.”
The West Kowloon promotion will highlight the district’s rich heritage and vibrant street life in Yau Ma Tei and Jordan along with its two new museums – M+ and the Hong Kong Palace Museum in the West Kowloon Cultural District (WKCD) – which will open at the end of the year and next and become landmarks in art and cultural tourism.
The HKTB expects the campaign to draw people from across the city to rediscover it from new perspectives to drive in-depth local tourism and stimulate economic activities in the neighbourhood.
HKTB Executive Director Dane Cheng said: “Experiential tourism is a rising and inspiring trend, particularly where it blends arts and culture with authentic local life. The HKTB has chosen to launch this large-scale promotion before borders reopen because we want residents to savour the experience first and discover hidden gems in their community, rekindling their enthusiasm and appreciation and creating a harmonious art-life aura in the West Kowloon neighbourhood.”
Cheng continued: “We hope Hong Kong people will then share their experiences with friends and relatives outside Hong Kong. Besides, visitors around the world are eager to travel as soon as travel restrictions are eased, and we will be able to capitalize on the opportunities if we are well prepared in advance. We are also encouraging tour operators to create in-depth tours for Hong Kong residents to help them plan ahead for the return of international visitors.”
For more on the “Hong Kong Neighbourhoods – West Kowloon” campaign, go to www.discoverhongkong.com/westkowloon-en .